Six Modern-time Technologies to Make Festive Shopping Unique for Your Customers

The Festive Season is around the corner. And what a better way to treat yourselves and express the love for family and friends, than shopping for gifts? Long gone are the days when the holiday rush was about finding the best deals, checking items off lists, and getting in and out of stores as quickly as possible. With the rise of eCommerce, holiday shopping has evolved into something much more convenient. The increased competition brought the need to stand out, to offer clients what was missing compared to in-store shopping – the personal, human touch. For businesses, this shift means rethinking how they connect with customers, using data and insights to offer personalized experiences that stand out and leave a lasting impact. So, in the following lines, let’s delve into no less than 6 complex technologies that online shops can employ to make the Festive Season shopping spree unique for their customers.

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In the past, online shopping was often a standardized experience, with the same product suggestions and static pages for every visitor. The newest technologies, particularly AI, have completely changed this. Insights allow brands to predict what each customer might be interested in and, with the help of AI’s capacity to analyze vast amounts of data, businesses can deliver product recommendations, special offers, and tailored content that align closely with individual preferences.

The goal for online retailers has two sides: first, to create amazing, one-of-a-kind shopping experiences that captivate customers and encourage them to return, and then to do all of this with streamlined operations and reduced costs.

Smart tools for recommending products and immersive shopping experiences

Today’s shoppers expect more than just any products lined up on a website page. They want memorable journeys that feel personally relevant and engaging.

Magento store owners (and not only) who want to offer the same kind of immersive experiences should consider DaveAI, which provides an AI-driven platform for building virtual stores featuring interactive 3D spaces and personalized product recommendations. DaveAI offers seamless integration with Magento through its RESTful APIs.

Chatbots and Virtual Shopping Assistants to Guide Festive Shoppers

If a few months ago many were saying loud and clear that virtual chatbots were not quite there, a lot happened in the meantime. Amazon recently introduced two advanced AI-driven tools – Shopping Guides and the Rufus assistant – which are extremely efficient in answering questions, suggesting tailored gift ideas, and even guiding customers through to purchase. Imagine you’re looking for the perfect running shoes as a holiday gift. These AI tools won’t just present endless options; instead, they guide you to exactly what you need, whether you’re looking for comfort, durability, or performance. Simply, they make finding the ideal gift feel effortless.

Where holiday shopping can feel overwhelming, these two complex tools can simplify the process by helping customers find the ideal gifts without endless browsing and at the same time, relieve pressure on customer service teams during periods of peak traffic. 

Unfortunately,  at the moment there aren’t many platforms that can offer the same level of complexity as Amazon’s tools. The AI-powered Shopping Assistant from Shopdev is well regarded, and it can easily connect with major eCommerce platforms like Magento, Shopware or Shopify using APIs or custom extensions.

Tools for Dynamic Pricing and Real-Time Offers for Holiday Shopping Spikes

Let’s face it, there’s nothing sweeter when shopping for gifts than a good ol’ deal. The deal is even better if the customers feel that the price is tailored especially for them.

Moreover, it is one of the few tools that offer integration capabilities with Magento through APIs. This integration enables businesses to enhance their Magento stores with advanced pricing solutions, facilitating real-time price adjustments and personalized pricing strategies.

Gamification – turning shopping into fun-filled experiences

Gamification has the power to turn shopping from a routine task into an engaging, interactive journey. And what a perfect time for a little bit of excitement than the Holiday Season. Spin-to-win wheels, digital scratch cards, treasure hunts, all these elements capture attention and make shopping feel more enjoyable, creating memorable experiences. Spin the wheel is heavily used by TEMU, with great success. Our team also implemented a Magento functionality which offers an engaging way for customers to discover discounts by searching for hidden “treasures” throughout the website. At the same time, it’s a great way to lead new visitors to create accounts, as they can see discount codes only if they are logged in.

Use AI to create Tailored Marketing Campaigns

The launch of ChatGPT and other chatbots powered by AI has helped marketing teams immensely. First of all, content creation was taken to a whole new level. The power of AI however, extends way beyond creating compelling ads. First of all, AI has helped brands to move beyond broad messaging, enabling them to understand customer segments with remarkable precision.

Segmentation is now based on exact behavioral data, rather than on demographics, helping marketeers send highly personalized messages, ensuring that they reach the right audience when it’s most effective. During the festive season, this means delivering content that taps into shoppers’ holiday moods – whether it’s cozy winter gear, holiday party essentials, or thoughtful gifts. With AI’s insights, brands can speak directly to what each group values, making holiday marketing feel personal and relevant.

Also, through predictive analytics, AI equips retailers with the ability to anticipate what their customers are likely to buy, long before holiday shopping even begins. Not only they can plan accordingly, but they can easily create campaigns and offers that build excitement and keeps customers engaged throughout the holiday season.

Merchants who run their shops on Adobe Commerce rely on Sensei, the AI engine from Adobe, plus various tools from Adobe’s ecosystem, like Adobe Target and Adobe Real-Time Customer Data Platform which provide advanced audience segmentation, personalized content, and journey optimization across all customer touch-points.

Other platforms can be easily integrated with systems like Klaviyo, for example. Klaviyo leverages AI to provide insights into customer actions, helping businesses optimize their email and SMS campaigns for higher conversion rates. Its integration with major eCommerce platforms allows for detailed customer data collection, ensuring targeted marketing and personalized promotions​.

Smart tools for inventory management

A smooth inventory management is the unsung hero of any sales event. An efficient system means that customers are less likely to encounter “out of stock” messages, keeping their shopping journey frustration-free. What used to be a labour intensive process and often prone to human errors, has now become fully automatized with the help of AI. By analyzing past sales data, seasonal trends, and real-time shopping patterns, these technologies help retailers anticipate demand spikes and prepare accordingly, reducing the risk of stockouts on popular items. 

Behind the scenes, AI tools for inventory management and demand forecasting play a crucial role in creating a smooth holiday shopping experience. This proactive approach Additionally, optimized logistics powered by AI ensure that items are efficiently stocked and shipped, making timely deliveries possible. Often unseen by shoppers, these AI-driven logistics become the unsung hero of the holiday season, delivering a seamless and satisfying experience from browsing to unboxing.

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